Louis Gudema founder and president of revenue + associates discusses digital marketing technologies and how they can help you grow your B2B sales results with Peter Fillmore, President of Momenta Systems Inc, designers of SmartFunnel.Key ideas discussed: Behavior of big ticket B2B buyers searching the Internet; role of paid search key words and unpaid discovery; role of persona definitions for buyer and buyer teams; use of tools like SlideShare, Google Analytics, Hubspot; high adoption by software companies – versus very low adoption by non-software companies; great opportunity for non-software companies to establish thought leadership; getting more variety in calls to action; new abilities for constant learning; lead nurturing and selective email followup.
Listen to the discussion.
Read a transcript of the discussion.
See link below to the HBR article mentioned by Louis during the conversation.
Blog post written by Louis for the Harvard Business Review.